Some of the best ideas are borne from a combination of wine and desperation.
In March, New York Times bestselling author Mary Kay Andrews was preparing for a 20-city book tour to promote her latest summer blockbuster, âHello, Summer,â but she was grounded by the coronavirus pandemic.
Trying to promote a new book and attract customers to independent book stores is a challenge in the best of times, but during the era of social distancing and crowd restrictions it seemed near impossible.
But then Andrews had a wine-fueled Zoom conversation with a cadre of like-minded Southern authors including Patti Callahan Henry, and they hit upon an idea. They would start a weekly Facebook Live conversation among authors to talk about the books theyâve written and the books theyâre reading. It would be a chance to promote their work and engage with readers.
Most happy hour ideas are forgotten as soon as the buzz fades, but this one stuck. Launched in April, Friends and Fiction has amassed 22,000 Facebook followers so far, and its growing archive of weekly author interviews have been viewed by tens of thousands of people at FriendsandFiction.com. Thereâs also a newsletter, a podcast and occasional Sunday bonus episodes.
âItâs been such a pleasure and an enriching experience to realize the reading community is really out there,â says Henry. âAnd they were looking for community as much as we were.â
Every Wednesday at 7 p.m., the founding authors â which include Kristin Harmel, Kristy Woodson Harvey and Mary Alice Monroe â alternate hosting the conversation with a guest author such as Lisa Wingate, Kristin Hannah or Delia Owens. The dialogue is casual and intimate, affording readers the opportunity to witness, for instance, Karin Slaughterâs bawdy humor or Emily Giffinâs vulnerability. And each session includes a writing tip from the visiting luminary.
In addition, each week a different independent bookstore is promoted.
âOne of the first things we said was, weâve got to find a way to keep these indie bookstores alive,â says Andrews. âTheyâre the life blood of authors like us. Certainly, Amazon and Barnes and Noble donât need us. We need those indies, and the indies need us. That was a big part of it.â
An added benefit of the endeavor is that it helped solidify a supportive alliance between the authors. When the pandemic first hit, lack of focus was a common complaint among writers, but not the founders of Friends and Fiction. They initiated what they called âwriting sprints,â a daily email prompt that challenged everyone to write every day. As a result, Andrews, who boasts a streak of 130 uninterrupted writing days, says she turned in her next book before deadline for the first time in her career.
When asked what she attributes her productivity to, Andrews says, âI think, honestly, thereâs nothing else to do. I have a concentration I havenât had before because I canât go anywhere and also having the support of the others, too.â
Her next book, âThe Newcomer,â which comes out May 2021, follows the adventures of a woman whose quest to solve her sisterâs murder leads her to a rundown motel on the Florida Gulf Coast.
Andrews isnât the only one whoâs been burning up the computer keyboard.
Henryâs next book is âSurviving Savannah,â a historical novel about a luxury steamship that sank off the coast of North Carolina in 1838. It comes out March 2021.
âBetween us weâve all completed and handed in books,â Andrews says. âKristin Harmel is in final throes of her first draft. When she hands that book in next week, all five of us will have completed books for summer 2021.â
Andrews and Henry admit that Friends and Fiction is a lot of work, but itâs a passion project theyâre committed to producing through summer 2021 at least.
âItâs a true labor of love,â says Henry.
Upcoming guests include Caroline Leavitt (âWith or Without Youâ) Nov. 11; J.T. Ellison (âGood Girls Lie") and Hank Phillippi Ryan (âThe First to Lieâ) Nov. 18; Sue Monk Kidd (âThe Book of Longingsâ) Nov. 25; and Nathalie Dupree ("Nathalie Dupreeâs Shrimp and Gritsâ) Nov. 29.
And although itâs not technically a Friends and Fiction event, the authors will interview Fannie Flagg for the book launch of her âFried Green Tomatoesâ sequel âThe Wonder Boy of Whistle Stopâ at 7 p.m. Nov. 12. Page and Palette bookstore in Fairhope, Alabama, hosts, and tickets are $28, including a copy of the book. For details to go www.pageandpalette.com or call 251-928-5295.
âWeâre just as stunned as anybody else,â Andrews says about the success of Friends and Fiction. âAll we wanted to do in the beginning was figure out a way to get our books out into the world. To think it all started with a rosĂŠ happy hour.â
Friends and Fiction. 7 p.m. Wednesdays. Free. www.facebook.com/groups/FriendsandFiction, www.friendsandfiction.com
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