Come one, come all to World of Coca-Cola this holiday season to commemorate the 90th anniversary of the Coca-Cola Santa Claus.

“At World of Coca-Cola, we’re celebrating the brand’s inseparable connection to holidays past, while inviting guests to create new memories and traditions for years to come,” Joanna Hobday, a group director at Coca-Cola, said in a press release.

From now until Jan. 7, the celebration is bigger and brighter than ever, with holiday lights and decor, seasonal beverages, photo opportunities and more.

Guests can expect all-new seasonal experiences, limited-time interactive activations and festive surprises around every corner at the winter wonderland in downtown Atlanta. Learn about Coca-Cola’s holiday history and discover recipes to share with loved ones. Snap pictures with the iconic Coca-Cola Santa Claus — created by illustrator Haddon Sunblom in 1931 — and discover new seasonal scents at Scent Discovery.

Across the lawn outside of World of Coca-Cola, satisfy your sweet or savory tooth at the recently opened Bottle Cap Café. In addition to its regular menu, the café will offer a special, limited-time “Holly Jolly” menu item for those who are in the know (wink, wink).

For more information, visit worldofcoca-cola.com/holidays.

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