Chick-fil-A will remain the title sponsor of the Peach Bowl, as expected, under a partnership extension announced Wednesday.
Neither the bowl nor the restaurant company would disclose the length of the extension, but the Atlanta Journal-Constitution earlier reported that the previous deal, signed in 2014, ran for six years with a “first option to renew” for another six years.
Such an extension would carry the sponsorship through the 2025 season, the last year of the bowl’s current contract with the College Football Playoff to be a rotating host of semifinal games. The Chick-fil-A Peach Bowl is scheduled to host a national semifinal for the 2022 and 2025 seasons after also doing so in the 2016 and 2019 seasons.
The extended deal, long in the works, also will keep Chick-fil-A as title sponsor of Peach Bowl Inc.’s season-opening Kickoff games.
Chick-fil-A has been the title sponsor of Atlanta’s bowl game since the 1996 season, making it the second longest-tenured title sponsorship in college football’s bowl industry behind only Tampa’s Outback Bowl.
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