Atlanta Falcons

Matt Ryan stars in Gatorade’s new campaign ‘Make Defeat Your Fuel’

By Juliakate E Culpepper
June 27, 2017

Sometimes greatness is preceded by failure.

In Gatorade's new campaign spot, "Make Defeat Your Fuel" released Tuesday (video above), iconic professional athletes including Michael Jordan, Peyton and Eli Manning and Serena Williams reveal their greatest failures which ultimately became fuel for their greatest victories.

The commercial ends with the memorable scene of Atlanta Falcons quarterback Matt Ryan walking through red and blue confetti at the end of February’s Super Bowl where the Falcons blew a 28-3 lead to the New England Patriots.

Ryan is seen drinking Gatorade and continuing to work in the Falcons practice facility, using the fire from the loss, to hopefully, find greatness.

A dejected Matt Ryan walks off the field as the confetti flys falling to the Patriots 34-28 in the Super Bowl on Sunday Feb. 5, 2017, in Houston.

Credit: Curtis Compton

icon to expand image

Credit: Curtis Compton

About the Author

Juliakate E Culpepper
More Stories

Keep Reading

Atlanta Falcons quarterback Kirk Cousins (18) attempts a pass during the second half of an NFL football game against the New Orleans Saints on Sunday, Sept. 29, at Mercedes-Benz Stadium in Atlanta. (Miguel Martinez/ AJC)

Credit: Miguel Martinez-Jimenez

Falcons’ Kirk Cousins admits he suffered shoulder, elbow injuries

Falcons quarterback Kirk Cousins was listed on an injury report in November, but a week later, he said that was because of a "clerical error."

Chiefs’ Patrick Mahomes valued his time on the bench as a rookie

Quarterback Jameis Winston open to signing with the Falcons

“Man, I’m not trying to (be a) backup,” the NFL veteran told The Atlanta Journal-Constitution on Monday. “But you know, I’ll go and serve my brother.”

The Latest

Kansas City Chiefs quarterback Patrick Mahomes (15) looks up while standing on stage with teammates during Super Bowl 59 Opening Night, Monday, Feb. 3, 2025, in New Orleans, ahead of the NFL football game between the Philadelphia Eagles and the Kansas City Chiefs Sunday. (AP Photo/Godofredo A. Vásquez)

Credit: AP

Chiefs’ Patrick Mahomes valued his time on the bench as a rookie

Falcons’ Kirk Cousins admits he suffered shoulder, elbow injuries

Chiefs GM Brett Veach on the Falcons: ‘Those guys had us on the ropes’

Featured

An email circulating through Georgia Tech told students and faculty to delete DEI terms from the school's website, but administrators said the email contained "misinformation." (Miguel Martinez/AJC 2024)

Credit: Miguel Martinez-Jimenez

Email containing ‘misinformation’ raises DEI concerns at Georgia Tech

Ex-Georgia Bulldog Jalen Carter on fatal crash: ‘I’m sorry for everything that happened’

Jalen Carter was considered the most talented player in the 2023 NFL draft, but the accident clouded his draft status. He was taken with the ninth overall pick by the Eagles.

Election skeptic chosen for job as Georgia election investigator

The State Election Board is hiring a new investigator who has previously expressed skepticism about fraud in the 2020 election.