Even after a disappointing year on the field, the Falcons’ value increased by more than $150 million.

That's according to an annual study of NFL franchise valuations by Forbes, which estimates the Falcons are now worth $2.755 billion.

The new figure represents an increase of $155 million -- or 6% -- from September 2018, when the Falcons were valued  at $2.6 billion. The team went 7-9 last season.

Arthur Blank purchased the Falcons in 2002 for $545 million.

According to Forbes' report, published this week, the Falcons rank 17th in value among the NFL's 32 teams. The average value of an NFL team is $2.86 billion, up 11% from last year, according to the study. The Dallas Cowboys are estimated to be worth a league-high $5.5 billion.