Mercedes-Benz lights up the new stadium
Mercedes-Benz USA held a ceremonial illumination of its logo and name on the new Falcons stadium Thursday.
The company, which landed the stadium naming rights in August 2015, lit its iconic three-pointed star and the Mercedes-Benz Stadium script on the exterior of the $1.5 billion building for the first time at 6 a.m.
The star and script appear in four areas on the stadium exterior. The stars are 66 feet in diameter and the “M” on the Mercedes-Benz Stadium signage more than 12 feet in height.
“We wanted to make a bold statement that we intended to be a visible and valuable member of the Atlanta community,” Drew Slaven, Mercedes-Benz USA vice president of marketing, said in a news release. “As for the visible part, I think we checked that box today. As to valuable, I hope our commitment to the Westside community is evident in the work we’ve been doing to educate and empower the next generation.”
Mercedes-Benz USA moved its headquarters from New Jersey to metro Atlanta in 2015. The company’s naming-rights deal on the stadium runs through 2042.
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About the Author
Tim Tucker, a long-time AJC sports reporter, often writes about the business side of the games. He also had stints as the AJC's Braves beat writer, UGA beat writer, sports notes columnist and executive sports editor. He was deputy managing editor of America's first all-sports newspaper, The National Sports Daily.
