As football season fast approaches, the Falcons still have season tickets available and are planning a new sales campaign to try to move the remaining inventory over the next four to six weeks.
Although personal seat license contracts remain a requirement for all Falcons season tickets, the team has changed its marketing strategy to stress the total price — a combination of the ticket cost and the PSL deposit — rather than calling attention to the controversial PSL prices.
Prices of available season tickets start at $750 for some upper-deck corner seats, including $700 for the tickets ($70 per game) and a $50 installment payment on the required personal seat license. That installment payment represents 10% of the $500 PSL for those seats, with the rest financed into future years.
Other available seat locations include lower-level club seats at the 30-yard line ($5,000 for the season), lower-level corner seats ($1,990 for the season) and middle-bowl end-zone seats ($1,490 for the season), according to an email sent by the Falcons to some fans last week. Those “all-in” prices include both the ticket price and this year’s PSL installment payment, the Falcons said.
The Falcons have roughly 1,500 season tickets remaining to sell, according to a team spokeswoman. About 200 of those are priced at $750.
The Falcons have said they won’t sell single-game tickets to the general public for the third consecutive year, but as in the past two years they are selling single-game tickets to groups of 10 or more.
Single-game tickets also are available on the secondary market, including at Ticketmaster's NFL Ticket Exchange, the league's official resale marketplace, for all games.
The Falcons didn't sell out of personal seat licenses when Mercedes-Benz Stadium opened in 2017. PSL prices ranged from $500 to $45,000, depending on seat location and amenities. PSLs are one-time fees, often financed over multiple years, for the right to buy season tickets.
Since the stadium opened, the Falcons have continued to sell seat licenses, but also have had a significant number of defaults on previous sales.
Also, amid a disappointing season on the field last year, a noticeable number of fans stayed away despite having bought tickets, with the actual attendance more than 11,000 short of the announced attendance (tickets distributed) for three home games.
The Falcons’ regular-season home opener is Sept. 15 vs. the Philadelphia Eagles on “Sunday Night Football.” The Falcons’ exhibition home opener is Aug. 15 vs. the New York Jets.
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