CBS Sports’ live coverage of the final round of the Masters on Sunday drew a 7.7 rating across the nation’s metered markets despite the telecast’s earlier-than-usual 9 a.m. start.
That was the highest rating for a golf broadcast on any network since the final round of last year’s Masters and the highest-rated morning golf broadcast in at least 34 years, CBS said.
The audience peaked at a 12.1 rating for the finish of Sunday’s round, from 2:15-2:30 p.m., as Tiger Woods won his fifth Masters and first since 2005.
The numbers were higher in the Atlanta television market, where the live telecast averaged a 9.8 rating and peaked at 15.4.
The rating represents the percentage of TV households watching the telecast.
Overall, across the metered markets, the rating for the live coverage was down from 8.7 for the final round of last year’s Masters, a drop undoubtedly attributable to the early start because of the weather forecast.
The encore presentation of Sunday’s final round, which aired on CBS from 3-7 p.m., following the conclusion of the live coverage, drew a 3.4 rating in the metered markets. The rating for the encore (taped) showing alone was the third highest for a golf broadcast on any network this year, behind only the live third-round and final-round coverage of the Masters, CBS said.
The encore presentation drew a 4.8 rating in the Atlanta market. Among the 56 metered markets, the Atlanta rating was 16th highest for the live coverage and eighth highest for the encore showing.
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