Atlanta United President Garth Lagerwey will answer a question posed by The Atlanta Journal-Constitution each week about the team, MLS or soccer in general.
This week’s question:
Q: With the reporting of a third kit coming soon, describe the process of designing a kit with Adidas. How does the creative process unfold?
A: It’s a multiyear process that is fluid in nature, but it starts when we deliver our initial brief to Adidas that explains the kit’s story, vision, colors, etc. Adidas then evaluates that brief and within a few months comes back to us with design sketches for our review. It’s at that time where we pick the direction we want to go in and provide feedback for modifications. Around six months after that – and roughly a year out from launch – we’ll see a sample kit in person and determine what, if any, adjustments need to be made before spending the rest of our time finalizing its story, our launch plan, and other branding elements to accompany it.
Previous questions:
Which schedule should MLS adopt
What to make of some MLS rules
How Homegrown territories work
On temporary concussion substitutions
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Atlanta United’s 2023 MLS schedule
Feb. 25 Atlanta United 2, San Jose Earthquakes 1
March 4 Atlanta United 1, Toronto FC 1
March 11 Atlanta United 3, Charlotte FC 0
March 18 Atlanta United 5, Portland 1
March 25 Columbus 6, Atlanta United 1
April 1 Atlanta United 1, New York Red Bulls 0
April 8 Atlanta United 1, New York City FC 1
April 15 Atlanta United 2, Toronto FC 2
April 23 Atlanta United 2, Chicago 1
April 29 Nashville SC 3, Atlanta United 1
May 6 Inter Miami CF 2, Atlanta United 1
May 13 Charlotte 3, Atlanta United 1
May 17 Atlanta United 4, Colorado 0
May 20 Atlanta United 3, Chicago 3
May 27 Atlanta United 1, Orlando 1
May 31 Atlanta United 3, New England 3
June 7 Atlanta United 0, LAFC 0
June 10 Atlanta United 3, D.C. United 1
June 21 Atlanta United 2, New York City 2
June 24 at New York Red Bulls, 7:30 p.m.
July 2 vs. Philadelphia Union, 4 p.m., Fox
July 8 at CF Montreal, 7:30 p.m.
July 12 at New England Revolution, 7:30 p.m.
July 15 vs. Orlando City SC, 7:30 p.m., FS1
July 25 at Miami in Leagues Cup, 7:30 p.m.
July 29 vs. Cruz Azul in Leagues Cup, 8 p.m.
Aug. 20 at Seattle Sounders, 10:30 p.m.
Aug. 26 vs. Nashville SC, 7:30 p.m.
Aug. 30 vs. FC Cincinnati, 7:30 p.m.
Sept. 2 at FC Dallas, 8:30 p.m.
Sept. 16 vs. Inter Miami CF, 7:30 p.m.
Sept. 20 at D.C. United, 7:30 p.m.
Sept. 23 vs. CF Montreal, 7:30 p.m.
Oct. 4 at Philadelphia Union, 7:30 p.m.
Oct. 7 vs. Columbus Crew, 7:30 p.m.
Oct. 21 at FC Cincinnati, TBA
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