Elections

What is the New Georgia Project?

New Georgia Project volunteers help Rueke Uyunwa register to vote in May 2017. (File photo by HYOSUB SHIN / HSHIN@AJC.COM)
New Georgia Project volunteers help Rueke Uyunwa register to vote in May 2017. (File photo by HYOSUB SHIN / HSHIN@AJC.COM)
Jan 15, 2025

Stacey Abrams, a Georgia gubernatorial candidate in 2018 and 2022, founded the New Georgia Project in 2013 to register Black, Hispanic, Asian and young voters and to increase civic engagement.

The group touted its success: It has registered hundreds of thousands of Georgia voters.

The New Georgia Project is one of several Abrams-founded groups that helped make her a formidable political force in Georgia and across the country. Her 2020 voter mobilization efforts are credited with helping Joe Biden become the first Democratic presidential candidate to win Georgia in nearly 30 years.

The group remains active in Georgia politics.

About the Author

David Wickert writes about the state budget, finance and voting issues. Previously, he covered local government and politics in Gwinnett and Fulton counties. Before moving to Atlanta, he worked at newspapers in Illinois, Tennessee, Virginia and Washington.

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