Politics

Democrats are still investing more than Republicans in Georgia presidential campaign ads

But the spending margins are shrinking as Election Day nears
Ad spending in Georgia by Republican presidential nominee Donald Trump and his supporters continues to trail that by the Democratic presidential nominee, Kamala Harris, and groups backing her. (Hyosub Shin / AJC)
Ad spending in Georgia by Republican presidential nominee Donald Trump and his supporters continues to trail that by the Democratic presidential nominee, Kamala Harris, and groups backing her. (Hyosub Shin / AJC)
Oct 23, 2024

With less than two weeks until Election Day, the spending margin on future bookings for political advertisements by the presidential candidates is narrowing in Georgia.

Vice President Kamala Harris’ campaign and supporting political action committees booked more than $25 million in political advertisements to run over the next two weeks, about $7 million more than former President Donald Trump’s campaign and supporters have scheduled.

Last week, the Democrats had a $13 million ad spending advantage over Republicans for the final three weeks of the race.

The Democratic spending advantage lies in radio and television ads. Democrats have bought $4.3 million in radio ads leading up to the election, compared with Republicans’ $1.5 million. On broadcast and cable TV, Democrats scheduled $20 million while Republicans have $15.7 million planned.

In the past week, Democratic spending on TV ads rocketed, as over $12 million in ads supporting Harris aired last week. The week before, Democrats aired roughly $6 million in TV ads across the state.

Republican spending on TV ads has also increased, but not as sharply. They spent about $8 million last week and $6 million the week before.

Bob Mangham, a 79-year-old from Lamar County, said he has noticed more ads on TV and in the mail. He has already cast a ballot for Trump.

“It doesn’t bother me a bit,” he said. “I know who I’m going to vote for, so I don’t care how many ads they run.”