On the heels of the release of their latest record, “Culture II,” Migos has teamed up with Buzzfeed’s Tasty for a lively, mouthwatering cooking video featuring their “Stir Fry” single.
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While the Atlanta trio has already dropped a martial arts-inspired visual for the song, their latest project is a bit more literal.
Decked out in aprons and tons of jewelry, the rappers chop up onions, peppers, chicken and other vegetables as their tune plays. They then toss all of the ingredients in a skillet with sauces. Once the dish is complete, they stow it away in custom Chinese to-go boxes, which match the design of their album cover art.
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"Music is a huge part of the cooking and kitchen experience, so while Migos and Tasty may sound like an unexpected collaboration, it really is the perfect fit," Ashley McCollum, general manager of Tasty, told Billboard. "The guys were incredible to work with and we feel the final product is a successful fusion of our two brands. Hopefully, we made everyone hungry for a little stir fry."
The video, which was posted Wednesday, quickly went viral within hours, already garnering more 5.2 million views, over 30,000 shares and about 55,000 reactions on Facebook.
The chart-topper is a hit for other platforms, too. “Stir-Fry" was announced as the official song for the 2018 All-Star Weekend, which kicks off Feb. 16.
The light-hearted Tasty video can also serve as a celebration of a major milestone for the hip-hop crew. This week, Billboard announced that the Migos are tied with none other than The Beatles for the most simultaneous entries on the Billboard Hot 100 songs chart for a group.
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