Several corporations have launched campaigns for the World Cup. However, Burger King is being criticized for one many have called offensive and sexist.
» RELATED: 2026 World Cup: Atlanta's role
On Tuesday, the Russian division of the fast-food chain announced a new promotion online that offered women $47,000 and a lifetime supply of Whoppers if they got impregnated by athletes competing in the series.
"It is a reward for the girls who would get pregnant from the international football superstars," read the campaign, which was posted on the Russian social media platform Vkontakte.
Soon after it was uploaded, the company received a ton of backlash.
Burger King later removed the advertisement, admitting that it was “too insulting.”
"We apologize for the statement we made. It turned out to be too insulting," the brand wrote on Vkontakte. "We thank you for the feedback and hasten to inform you that we have already removed all materials related to the application."
This isn’t the first time the Russian team has been condemned. Last year, it depicted a 17-year-old rape victim in a “buy one burger get one free” ad. It was also taken down.
» RELATED: Candidate for governor uses 'deportation bus' as campaign ad
About the Author
The Latest
Featured
