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Black Friday and Cyber Monday aren’t the only days to snag online deals. You can begin your shopping spree in July thanks to Amazon’s annual Prime Day.

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The event allows customers to take advantage of a gang of discounts on a wide variety of popular items.

Need some help sifting through the bargains? Here’s what you need to know about the huge sale.

What is Amazon Prime Day?

Amazon Prime Day is the corporation's yearly one-day sales event exclusively for Prime members. It offers more than one million deals worldwide on an array of products over about a 36-hour period.

When is it?

The sale begins at 3 p.m. ET July 16 and will run through July 17. Last year, the sale occurred over a 30-hour period. This year, it will be 36 hours.

Who can participate?

It's only for the site's Prime members. For $119 a year or $12.99 a month, Prime members can receive a ton of benefits including free two-day shipping on eligible purchases, unlimited movie and TV streaming with Prime Video, and book borrowing from the Kindle Owners' Lending Library.

You can even try out the service for free with a 30-day trial, which will qualify you for Prime Day.

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What’s for sale?

Several items from music and books to tablets and smart devices will be offered for a discounted price. You can also expect deals on jewelry, housewares and other electronics.

The e-commerce site usually organizes its big ticket items into categories, giving shoppers a preview of the special offers the days leading up to the big day. The preview schedule hasn’t been announced, but stay tuned.

However, Some deals are available now through Prime Day. For example, the Echo is currently on sale for $129.99 - about $100 less than the retail price. A few furniture and home décor items are now available for up to 25 percent off.

What are some of the biggest deals this year?

While Amazon hasn't released its list of deals just yet, electronics are usually a big steal.

Last year was the company's biggest year for Amazon devices, according to CNN. The smaller-sized Echo Dot smart speaker was the most popular item sold, which was available for $35 instead of the usual $50. The brand also saw record sales for its classic Echo, Fire tablets and Kindle devices.

What incentives should I know about?

You can earn Amazon credit if you're a first-time Amazon Cash user. Score $7.11 by adding $30 to your Amazon account at 7-Eleven. Win $15 by loading $60 at participating stores, such as CVS, Gamestop and others.

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