With presidential voting in Georgia beginning in less than two weeks, voter registration efforts have kicked into high gear — and onto highway billboards.

The Outdoor Advertising Association of America is rolling out a new voter registration campaign this week in markets expected to include Atlanta, joining a slew of both local and statewide efforts ahead of Georgia’s Oct. 11 deadline to get people onto voter rolls.

The billboard ads will feature unconventional labels that in the Georgia market are expected to include “black, pro-gun-control, cop voter” and “vegan, tree-hugging, activist voter” — with the tagline that the only label that really matters is “voter.”

The "Vote to Count" campaign includes a website — VotetoCount.com — through which people sign up to receive any state's voter registration form. You can also use an interactive label generator to choose your own labels and share them on social media.

Or, if you'd rather just skip the theatrics, there's a more direct way to register in Georgia by logging on to the Secretary of State's website (www.sos.ga.gov) and, under the elections tab, click "Register to Vote."

Absentee ballots will begin going out to Georgia voters Sept. 20 ahead of the state’s Nov. 8 presidential election. If you want to cast a ballot in person, early voting begins Oct. 17 statewide.