The original "revelation" was made back in 1999 by a website called The Straight Dope.
Foodbeast went so far as to do a blind taste test and the results were fascinating.
Despite all those neat colors, Froot Loops all taste alike.
"Each loop does in fact taste like mildly sweetened cardboard, with negligible or no differences between them," they wrote.
To their credit, Kellogg's doesn't claim each brightly colored piece of sugary goodness tastes like a different fruit.
They add the cereal is "made with whole grains and lightly sweetened."
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