The Poison Control Center is warning parents and teens about the new vaping device Juul, which could be easily mistaken for a USB drive.

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It is small and easy to hide, but it's what is inside that has health officials so concerned.

The nicotine concentration is high. The Juul device is marketed as a way to get adults off of cigarettes and so it offers a stronger nicotine content.

Health officials say teens who would never consider smoking cigarettes are "Juuling" and the popularity is growing.

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In this file photo from October 2024, Atlanta Braves outfielder Jorge Soler and teammates react after losing to the San Diego Padres 5-4 in San Diego. The Braves and Soler, who now plays for the Los Angeles Angels, face a lawsuit by a fan injured at a 2021 World Series game at Truist Park in Atlanta. (Jason Getz/AJC)

Credit: Jason.Getz@ajc.com