The Poison Control Center is warning parents and teens about the new vaping device Juul, which could be easily mistaken for a USB drive.

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It is small and easy to hide, but it's what is inside that has health officials so concerned.

The nicotine concentration is high. The Juul device is marketed as a way to get adults off of cigarettes and so it offers a stronger nicotine content.

Health officials say teens who would never consider smoking cigarettes are "Juuling" and the popularity is growing.

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Ceudy Gutierrez reads a book to her 2-year-old son, Matias, at their home in Buford, GA, on Tuesday, Nov. 18, 2025. Ceudy Gutierrez is struggling to make ends meet for herself and her three young kids following her husband’s ICE arrest earlier this fall. (Miguel Martinez/ AJC)

Credit: Miguel Martinez-Jimenez