The Poison Control Center is warning parents and teens about the new vaping device Juul, which could be easily mistaken for a USB drive.

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It is small and easy to hide, but it's what is inside that has health officials so concerned.

The nicotine concentration is high. The Juul device is marketed as a way to get adults off of cigarettes and so it offers a stronger nicotine content.

Health officials say teens who would never consider smoking cigarettes are "Juuling" and the popularity is growing.

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Ja’Quon Stembridge, shown here in July at the Henry County Republican Party monthly meeting, recently stepped from his position with the Georgia GOP. (Jenni Girtman for the AJC)

Credit: Jenni Girtman