Retail giant Target is launching its car-seat recycling program again this year on Earth Day.

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The program encourages parents to bring in their old car seats in exchange for a coupon for 20 percent off a new car seat, booster seat, travel system or stroller.

Target is setting up a drop-off box near Guest Services where people can exchange their old car seats for a coupon.

The program starts on Sunday and runs until May 5, and consumers will then have until May 19 to use the coupons.

The retailer said in a press release that the car seats will be recycled into new items like grocery carts, plastic buckets and construction materials.

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State Rep. Matt Reeves, R-Duluth, introduces himself while attending an AAPI mental health event at Norcross High School on Sunday, Aug. 11, 2024. (Ben Gray for the AJC)

Credit: Ben Gray