Retail giant Target is launching its car-seat recycling program again this year on Earth Day.

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The program encourages parents to bring in their old car seats in exchange for a coupon for 20 percent off a new car seat, booster seat, travel system or stroller.

Target is setting up a drop-off box near Guest Services where people can exchange their old car seats for a coupon.

The program starts on Sunday and runs until May 5, and consumers will then have until May 19 to use the coupons.

The retailer said in a press release that the car seats will be recycled into new items like grocery carts, plastic buckets and construction materials.

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An aerial image shows the Atlanta skyline on Wednesday, May 15, 2024. (Miguel Martinez / AJC)

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