To celebrate the "strong women who inspire us all" this Women's History Month, Brawny has temporarily replaced the iconic Brawny Man with a Brawny Woman on its paper towel packages.
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The limited edition is part of Brawny's parent company—Georgia-Pacific's—#StrengthHasNoGender campaign.
A video promo of the campaign features iconic women who have broken barriers including Harriet Tubman, Susan B. Anthony, Amelia Earhart, Serena Williams and more.
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You can purchase the paper towel packages with the Brawny Woman donning the classic red and black flannel during the month of March in Wal-Mart stores across the country.
In addition to the limited edition packages, Georgia-Pacific is also contributing $75,000 to Girls Inc.—a nonprofit that focuses on giving confidence to girls—to help inspire enthusiasm for fields of science, technology, engineering or mathematics (STEM).
"Overall, what we hope to accomplish with this campaign is to promote conversation about what it means to be strong and resilient, and inspire women and girls everywhere to chase their dreams no matter what obstacles they may face," Laura Knebusch, vice president of marketing activation at Georgia-Pacific, told RealSimple.com.
The campaign also launched a series of videos in which four women in the STEM fields who have broken their own barriers share their stories.
To learn more about the #StrengthHasNoGender campaign, visit Brawny.com/strengthhasnogender.
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