Genius. Marketing Genius. That’s it. That’s all it is. A Twitter user cracked a not-so-secret mix for KFC.

No, it’s not the 11 herbs and spices the fast-food chicken icon uses in its recipes. It’s the six Herbs and five “Spices” that the company’s Twitter account follows.

Let that sink in.

The official Twitter account has only 11 accounts it follows and the list includes the five members of the Spice Girls and six men named Herb, Buzzfeed reported.

The brains behind the following list are getting praise online for coming up with the clever mix.