Crayola has announced a new line of crayons the company says is a reflection of the increased diversity in the world.
CNN reported that Crayola made the announcement of its "Colors of the World" crayons line in partnership with UN World Day for Cultural Diversity for Dialogue and Development.
The 24 colors are designed to represent more than 40 skin tones across the world.
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“With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation and foster a greater sense of belonging and acceptance,” Rich Wuerthele Crayola CEO, said in a statement. “We want the new Colors of the World crayons to advance inclusion within creativity and impact how kids express themselves.”
In addition to consumer testing, Crayola partnered with Victor Casale, who formerly worked at MAC Cosmetics and Cover FX and is currently CEO of MOB Beauty to develop inclusive shades. The names purposely have realistic names, including light, medium and deep shades of almond, rose and golden.
Credit: PRNewsfoto/Crayola
Credit: PRNewsfoto/Crayola
“I have spent my life trying to create truly global shade palettes because I know what it's like to be with a person who has finally found their exact match,” Casale said in a statement. “They feel included and recognized, and I am hoping every child who uses these crayons and finds their shade will have that feeling. Growing up, I remember mixing the pink and dark brown crayons to try and make my shade, so I was thrilled when Crayola asked for my help to create the Colors of the World crayons.”
Crayola Colors of the World crayons come in 24- and 32-count packs. They will be sold at Walmart starting in July. The 32-count pack will include four hair colors and four eye colors.
The 32-count pack is available for pre-order at Walmart.com, but is currently out of stock. The 24-pack will be available at a later date.
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