Disney working to increase capacity, staffing at theme parks

Disney is also preparing to launch new mobile service for the parks called Disney Genie
Walt Disney World is still operating at a reduced capacity as the COVID-19 pandemic continues, but Disney officials hope to increase that steadily by the end of the year, company management said last week. (Olga Thompson/Walt Disney World News/TNS)

Credit: TNS

Credit: TNS

Walt Disney World is still operating at a reduced capacity as the COVID-19 pandemic continues, but Disney officials hope to increase that steadily by the end of the year, company management said last week. (Olga Thompson/Walt Disney World News/TNS)

Walt Disney World is still operating at a reduced capacity as the COVID-19 pandemic continues, but Disney officials hope to increase that steadily by the end of the year, company management said last week.

During a third-quarter earnings call Thursday, Chief Financial Officer Christine McCarthy said while Disney leaders are monitoring the spread of the delta variant of the coronavirus — considered more contagious than other variants — they are increasing Disney parks’ capacities as demand grows.

“We’re expecting to have our parks, domestically, be fully staffed up by the end of this calendar year,” she said. “And we’re going to be increasing capacities as we have the demand and we’re also being able to train, thoroughly train, our employees as they come back in.” She added capacity would be brought back “aggressively,” but in a “measured” manner while considering the health and safety of park guests and employees.

Neither McCarthy nor Walt Disney Company CEO Bob Chapek quoted specific park capacity figures, but Chapek said 70% of available hotel rooms are open at Walt Disney World. “We’re not quite 100% available at this point,” he said.

Though park demand is high for independent visitors, large groups and conventions are canceling their reservations amid concern over the delta variant and the COVID-19 pandemic continuing, Chapek said. “Our park reservations now are above our Q3 attendance levels,” he said. He said the park reservation system introduced during the pandemic will continue and praised it for, among other things, improving guests’ experiences.

Chapek and McCarthy said upcoming technological advancements will enhance visitors’ time in the parks and continue the company’s focus on guest experiences.

Disney is preparing to launch a new mobile service for the parks called Disney Genie, first announced in August 2019 with an initial planned launch in late 2020. The “user-friendly app” will offer park guests the opportunity to better customize their time as they go, using “industrial engineering data,” Chapek said.

“Disney Genie will enable our guests to more easily and efficiently navigate everything our parks have to offer,” Chapek said. Chapek said the MyMagic+ program was Disney’s way of exploring interactive experiences at the parks, but the upcoming Disney Genie program is MyMagic+ “on steroids” with more options and personalization.

“This is going to revolutionize our guest experience,” he said. “Guests are going to spend less time waiting and more time having fun in our parks with a dramatically improved guest experience that’s going to make their navigation of their day and their planning of their day much easier.”

Further details on the program were not available, but Chapek said the company would release more information soon.