We all have that T-shirt that’s several years old, but has retained its unduplicated softness through many wash cycles, food stains and brushes with danger.
The idea behind Marine Layer, a San Francisco-based clothing retailer, is that shirts can feel that way from their first wear. Since launching in 2009, it’s opened nearly 40 stores across the country, including one in Atlanta at Ponce City Market.
But Marine Layer will soon have a second location in metro Atlanta. It’s set to open a store at Avalon, the mixed-use development in Alpharetta, on Nov. 3, according to a press release from North American Properties, which operates Avalon.
READ | Music for your commute: 9 times MARTA is mentioned in rap songs
READ | Despite loss, Braves fans remain inspired by Acuna's heroics
READ | Taste 90-plus wines at Roswell festival in November
“Avalon’s merchandise mix is a rotating collection of best-in-class concepts – an experiential playground for forward-thinking retailers like Marine Layer to showcase their latest and greatest concepts,” David Weinert, partner and senior vice president of leasing at NAP, said in a statement. “While some in our industry see e-commerce as a threat to brick and mortar retail, we see it as an incredible opportunity for entrepreneurial brands like Marine Layer to come to life in communities like Avalon.”
Marine Layer will be Avalon’s 38th store and it will open at a location near Café Intermezzo.
The company makes its signature fabric out of a blend of Supima Cotton and MicroModal, which is made from recycled beechwood, making the tees sustainable, eco-friendly and “absurdly soft.”
Marine Layer CEO Mike Natenshon launched the company after his girlfriend threw away his favorite T-shirt. He set out to recreate the softness and perfect broken-in feeling.
“We can’t wait to grow our community with our newest store at Avalon,” Natenshon said.
Marine Layer has not set yet operating hours for its new location at Avalon.
Like North Fulton County News Now on Facebook | Follow on Twitter
MORE...
Credit: Courtesy of MF Bar
Credit: Courtesy of MF Bar
About the Author
