A new Kroger opened its doors along the Eastside Beltline trail on this week, the company announced.
The 60,000 square-foot building located at 725 Ponce de Leon Avenue opened at 7 a.m. Wednesday with a celebration to follow shortly after.
The store has an indoor eatery, B’s Cracklin BBQ, and Pub on Ponce Beer & Wine Bar, which has a walk-up window and access to the Beltline.
A Starbucks inside the store also has patio and Beltline access. The store’s pick-up option will be available after Oct. 23.
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The new store replaces the infamous location, nicknamed "Murder Kroger" following the first murder in the store's parking lot in 1991. The name has stuck since then, even inspiring a song by the same name. The area has since rebranded with a $155 million mixed-use development.
Kroger donated $500 gift cards to Grady High School, Inman Middle School and Springdale Park Elementary School at the grand opening celebration. Antioch Urban Ministries also received a $500 gift card from the grocer.
Atlanta Community Food Bank received a $25,000 donation from Procter and Gamble during the grand opening celebration.
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