Kentucky Fried Chicken will partner with Beyond Meat to test plant-based items at one of its restaurants near SunTrust Park in Cobb County.
Beyond Fried Chicken will be introduced Tuesday at KFC at 2637 Cobb Parkway SE in Smyrna, the company said. The product will be offered in the form of nuggets or boneless wings with your choice of dipping sauce.
KFC said these options offer “the finger lickin’ good fried chicken flavor only KFC can deliver as a perfect choice for those searching for plant-based meat options on-the-go.”
Anyone who wants a complimentary sample of KFC’s Beyond Fried Chicken items can stop by KFC from 10:30 a.m. to 6:30 p.m. Aug. 27 (while supplies last) with the purchase of any KFC menu item.
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“KFC Beyond Fried Chicken is so delicious, our customers will find it difficult to tell that it’s plant-based,” said Kevin Hochman, president and chief concept officer at KFC U.S. “I think we’ve all heard ‘it tastes like chicken.’ Well our customers are going to be amazed and say,‘it tastes like Kentucky Fried Chicken.’
KFC said it will use customer feedback at the Cobb restaurant to make any future decisions about additional taste tests or a national roll out of the products.
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Ethan Brown, founder and CEO of Beyond Meat, said being able to introduce Beyond Fried Chicken to the KFC market “speaks to our collective ability to meet the consumer where they are and accompany them on their journey.”
“My only regret is not being able to see the legendary Colonel himself enjoy this important moment,” he said, referring to KFC’s founder.
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