Fayette Chamber launches new marketing plan

The Fayette Chamber of Commerce has unveiled its new branding and marketing campaign for business investment and workforce recruitment. Using the tagline “Create Your Story,” the three-year plan was developed based on research and surveys reflecting input from business leaders, young professionals and other local stakeholders.

The Chamber partnered with the Fayette County Development Authority on the project. FCDA Chair Darryl Hicks said the plan “will allow our economic development team to develop critical relationships, partner with ongoing industry events and create targeted online and print materials to best showcase Fayette County for investment.”