The city of College Park has hired KDR Consulting as its marketing and strategic development firm of record, according to a press release.

KDR Consulting, based in southwest Atlanta, specializes in marketing strategies, project management and strategic development for cities, businesses, and organizations. The firm provides marketing, branding, developmental training, strategic planning, and public relations.

Our main goal is to ensure that the City of College Park becomes locally, nationally and internationally known for tourism opportunities, for the hospitality the city offers and for business development growth,” said Kervance Ross, company head.

In the coming months, KDR will unveil a marketing campaign that will provide a brand overhaul of the city and a global appeal to the world as it is the only city that houses the busiest international airport in the world, Hartsfield-Jackson Atlanta International Airport, according to city officials.