A groundbreaking is set for Tuesday for the Hotel at Avalon and Alpharetta Conference Center, a $112 million project to open in January 2018 as part of the Avalon mixed-use development at Ga. 400 and Old Milton Parkway.

The 330-room luxury hotel will be a Marriott International Autograph Collection property, Alpharetta officials said. It will offer a restaurant, 24-hour fitness center, and pool with outdoor catering space, Club Avalon Concierge and valet service.

The 65,000-square-foot conference center will have a 12,500-square-foot exhibit hall, 10,000-square-foot ballroom, meeting rooms and other amenities.

The project is a public-private partnership of Alpharetta, Stormont Hospitality Group, North American Properties and Long Wharf Real Estate Partners. Last summer, the city increased its hotel-motel tax to 8 cents per dollar cover the issuance of $24.9 million in revenue bonds, its share of the project’s cost.

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Atlanta Police Chief Darin Schierbaum, accompanied by Atlanta Fire Chief Roderick Smith, provided an update to the press during a media tour at the Atlanta Public Safety Training Center. They discussed the new Simulation Center, which will enable officers to train for various crime scenarios, including domestic disputes, commercial robberies, and kidnappings. Tuesday, Dec. 17, 2024.
(Miguel Martinez / AJC)

Credit: Miguel Martinez-Jimenez/AJC