A giant billboard towering over the warehouses of West End is hard to miss, especially from the MARTA track that runs nearby.

"COMING SOON! To The Mall West End," the Planet Fitness ad reads.

The affordable “Judgment Free Zone” is slated to open at 854 Oak St. SW by Oct. 1, a recording on the gym’s phone number said.

A pre-grand opening sale with a $1 startup fee is taking place until Sept. 7. Sign up online or go the pre-sale trailer at the gym's address.

The fitness chain has many locations in Georgia, including metro Atlanta locations in Decatur, Smyrna and Stone Mountain.

Planet Fitness billboard in Atlanta
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