Chart-topping musician Silento is teaming up with DoSomething.org, a social change non-profit and CVS Health Foundation to encourage students to keep away from vaping.
With nearly 1 of every 5 high school students having reported in 2018 that they used electronic cigarettes in the past 30 days, according to the Center for Disease Control and Prevention, health professionals, educators, law enforcement and everyone who cares about kids wants them to understand the dangers.
Best known for “Watch Me (Whip/Nae Nae),” Silento is taking a stand against vaping in “The Hit We’ll Take” campaign.
Through The Hit We’ll Take, thousands of young people will share a #TBT-style guide to teach friends about the dangers of e-cigs, and show them that vapes and JUUL are just a bad remake of regular cigarettes. Those who share will be entered for the chance to win a $5,000 scholarship, and the school with the most guide shares will win a visit from Silentó himself.
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Over 282,711 young people have participated in DoSomething.org’s past six anti-smoking and anti-vaping campaigns.
“Take it from me: I know the hits we should bring back and the hits we shouldn’t. E-cigs, vapes, and JUUL are a hit my generation shouldn’t take,” says Silentó, 21. “I’m proud to work with DoSomething.org and CVS Health Foundation to say no to e-cigs, and bring back something we hit songs and dances we all love. Watch me.”
Now, Silentó and CVS join DoSomething.org to make an even bigger impact in high schools across the country. The lucky school with the most student participation can win an exclusive live performance from Silentó in a school assembly.
Watch the PSA here.
Information: DoSomething.org/AntiVaping or text HEALTH to 38383.
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