Emory University’s business school announced Wednesday that it has received its largest gift ever, $30 million, that will be used to create new learning initiatives and to enhance other educational programs.

The money is coming from The Goizueta Foundation, which was created by the business school’s namesake, Roberto C. Goizueta, former chairman and CEO of The Coca-Cola Company.

Some of the plans for the $30 million include:

  • using holograms to facilitate "pop-up" campuses at remote locations.
  • expanding the business school's entrepreneurship programs.
  • programs focused on social responsibility and the impact of business on communities.
  • virtual reality simulations for experiential learning.

The Goizueta Business School was founded in 1919, and is celebrating the 25th anniversary of its naming after Goizueta. Its dean, Erika H. James, said in a statement that the “gift will allow us to make significant and sustainable investments in key areas of focus.”

Erika H. James is the dean of Emory University's business school. PHOTO CREDIT: EMORY UNIVERSITY.

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Foundation leaders said they hope the gift will encourage greater innovation at the school.

“At The Goizueta Foundation, we believe that challenging organizations to think about education in innovative, strategic ways is part of the formula for creating life-changing opportunities for individuals and long-term benefits for the communities in which they live and serve ... This gift encourages Goizueta to do even more to advance my father’s vision for the school,” said Olga Goizueta Rawls, Board Chair and CEO of The Goizueta Foundation.