Krispy Kreme has decided that the celebration of doughnuts should not be limited to one day this year (for obvious reasons).

Each year, June 1 marks the celebration of doughy, sweet, powdered, sprinkled and filled treats. National Doughnut Day brings with it a number of deals on doughnuts, and, in many cases, at least one free doughnut for all. One of the oldest, most beloved doughnut bakeries in the world has extended the typically one-day celebration to a week, National Doughnut Week. During that week, everyone can enjoy a free doughnut of their choice, no purchase necessary, from June 1 to June 5.

Krispy Kreme customers can order doughnuts by the dozen, but have to be located within at least 10 miles of a shop.

“National Doughnut Day is one of our favorite holidays to celebrate, but with days starting to blur together, we want to make sure it’s easier than ever for fans to participate,” Dave Skena, chief marketing officer for Krispy Kreme, said in a statement. “That’s why, this year, we’re extending our beloved free doughnut tradition from one day to five days with the very first National Doughnut Week.”

During National Doughnut Week, guests can visit participating Krispy Kreme shops and drive-thrus for one free doughnut of their choice. Customers can choose from any of Krispy Kreme’s fresh-made doughnut varieties while supplies last, including the iconic flavors including the Original Glazed Doughnut, Chocolate Iced with Sprinkles Doughnut and Krispy Kreme’s Original Filled Doughnut.

The doughnut brand, which is headquartered in Winston-Salem, North Carolina, invites those who participate to share those moments on social media with the hashtag #NationalDoughnutWeek and tag @krispykreme.

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