Nothing beats the sugar rush of an ice cream cone but the adrenaline thrill of getting said cone for free.
Ben & Jerry's will dole out that thrill today for its annual Free Cone Day, which is the creamery's global celebration of community, fans and "funky chunks and swirls," according to a company press release.
Participating Ben & Jerry's Scoop Shops around the globe will give away free ice cream cups and cones from noon to 8 p.m. today, according to a company statement. No purchase is necessary, and the deal is limited to one scoop per person. There's only one Ben & Jerry's Scoop Shop in Atlanta, located at 312 North Highland Avenue Northeast Suite B. You can find your nearby Ben & Jerry's location here.
The company’s co-founders, Ben Cohen and Jerry Greenfield, started the tradition in 1979 to thank their local Vermont community for supporting the ice cream shop in its first year. Then, the shop was a renovated gas station.
That one thank you has led to 40 years of gratitude.
"We're nothing without our fans," Matthew McCarthy, Ben & Jerry's CEO, said in a written statement. "This is one of our favorite days of the year. It's a special tradition and I can't wait to see all the smiles and happiness Free Cone Day brings." he said. "It's all about saying thank you to our fans."
For those that don’t live near one of the ice cream shops, you’re not forgotten. Ben & Jerry’s is holding a sweepstakes for a year’s worth of free ice cream. Three winners will be selected. Check here for details.
If you make it to Tuesday's free ice cream extravaganza, beware. Lines are expected to be long as the scoop shops serve up millions of free cones. Speaking of cones,
Ben & Jerry's is encouraging customers to shoot for the edible cones rather than taking their scoop in a disposable cups today. The company recently announced its plans to eliminate single-use plastic in its Scoop Shops worldwide.
For more on where to find Ben & Jerry's Scoop Shops and pints, visit https://www.benjerry.com.
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