The family of a 35-year-old father of two who was gunned down outside a high-end Midtown apartment building is offering a $40,000 reward for information leading to an arrest in the case.

Police said Desmond Key was the victim of a “targeted robbery” early April 4 morning outside The Dagny Midtown, a luxury apartment building on Juniper Street.

Lt. Ralph Woolfolk, the Atlanta Police Department’s homicide commander, said at least two people got out of a dark-colored sedan before shooting Key and stealing his backpack. The Morehouse College graduate was pronounced dead when officers arrived just before 3 a.m.

The 35-year-old was robbed and shot Monday morning as he left a high-end apartment building in Midtown, authorities said.  (John Spink / John.Spink@ajc.com)

Credit: JOHN SPINK / AJC

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Credit: JOHN SPINK / AJC

At least one window on the apartment building’s first floor was shattered by what appeared to be a stray bullet. Several of The Dagny’s two-bedroom units rent for more than $4,500 a month, according to its website.

Authorities have not said what was inside Key’s backpack or why they think he was targeted. Several members of his family appeared alongside investigators at a news conference Friday afternoon, but did not speak.

Atlanta Police Department homicide commander Lt. Ralph Woolfolk speaks to reporters about the deadly shooting of Desmond Key in Midtown. Key’s family attended the news conference and is offering a $35,000 reward in the Morehouse graduate's death.  Ben Gray for the Atlanta Journal-Constitution

Credit: Ben Gray

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Credit: Ben Gray

Woolfolk said Key was an entrepreneur and business owner with two young sons, ages 7 and 8. He and his family lived in southwest Atlanta.

“This individual was a hard-working man,” Woolfolk said. “Mr. Key is loved by his family and friends. We’ve heard from so many of them as we worked in tandem with this family throughout the course of this investigation.”

Police said the robbery and shooting took place on the sidewalk as Key left the high-rise early April 4.

“A sedan four-door vehicle pulled up adjacent to Mr. Key. The persons exited from that vehicle, walked up to Mr. Key and brandished firearms,” Woolfolk said. “(They) subsequently robbed him and shot him — murdered him.”

At least one window of the apartment building was shattered by what appeared to be a bullet hole. (John Spink / John.Spink@ajc.com)

Credit: JOHN SPINK / AJC

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Credit: JOHN SPINK / AJC

Police on Friday released surveillance footage of the sedan, which appears to be blue or gray and has a sunroof.

Woolfolk said the department’s homicide detectives have been working “around the clock” to identify the people responsible for Key’s shooting and help get justice for his family. But they’re asking anyone with information about the case to come forward. That includes surveillance footage or cellphone video that might help investigators identify any of the suspects, he said.

Tipsters can remain anonymous and still be eligible for the $40,000 reward, which was put up by Key’s family and the Atlanta Police Foundation. Those with information about the robbery and shooting are asked to call Crime Stoppers Atlanta at 404-577-8477, text information to 274637 or submit tips to the Crime Stoppers website.