In March, Crayola announced that it would be retiring one of its colors for the first time in 100 years and introducing another. Now, the company is ready to tell us which new crayon is joining the family.
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On Friday, the company introduced a blue color inspired by the recently discovered YInMn Blue pigment at Oregon State University.
“It’s truly an honor that our YInMn Blue pigment has inspired one of the most beloved instruments for creativity – a Crayola crayon. We could not imagine a better partner than Crayola, a brand synonymous with color and creativity, to help us share this discovery with the world,” Mas Subramanian, the Milton Harris Chair of Material Science in the College of Science at OSU, said in a statement.
While Crayola has shared the latest shade, it has yet to name it. So the company is asking people to submit suggestions online now until June 2.
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On July 1, the top five picks will be made known, and voters, who will automatically be eligible for a variety of prizes, will have a chance to choose their favorite.
The big reveal will occur in early September, and the new crayon will make its debut in stores in late 2017.
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