The Atlanta Journal-Constitution is launching a new series called AJC Her+Story to highlight women founders, creators, executives and professionals in metro Atlanta with in-depth profiles and stories exploring important topics.

The first woman to be featured is Jasmine Crowe-Houston, the founder of Goodr, an Atlanta-based company that uses technology to address food waste and hunger.

In the profile of Crowe-Houston, readers will learn how she went from running a cupcake truck to operating a business in 15 states, with major clients including Hartsfield-Jackson Atlanta International Airport, Georgia World Congress Center and Wellstar Health Systems.

The AJC will also launch the series with a story on the state of women in business today, including in executive ranks, on corporate boards and as entrepreneurs. The AJC will show where the representation of women has increased and where there are shortfalls — and why momentum in some areas has slowed.

AJC Her+Story will deliver an ongoing lens that illustrates the experience of being a woman in today’s workplace through fact-based reporting and diverse perspectives.

The series is for people at all stages of their careers — whether they’re just starting out, launching their own business, climbing the corporate ladder, navigating life as an executive and leader, and everything in between.

These profiles will show how women are striving and overcoming challenges professionally, how they’re navigating challenges and complexities in the business world and what they’ve learned along the way. Readers will get insights from these women who have some found some success and hear what’s important to them.

AJC Her+Story is about building a community. Know someone the AJC should feature in AJC Her+Story? Email us at herstory@ajc.com with your suggestions. Check out all of our AJC Her+Story coverage at www.ajc.com/herstory.

About the Author

Keep Reading

Goodr CEO Jasmine Crowe-Houston poses for a portrait at the Goodr guesthouse in Atlanta on Thursday, February 13, 2025. (Arvin Temkar / AJC)

Credit: arvin.temkar@ajc.com

Featured

Much of Georgia is under a Level 3 of 5 risk for severe weather on March 31, 2025. The far northern portion of the state is under a Level 2 and 1 risk.

Credit: Channel 2 Action News