Latched and Hooked is a Black-owned and operated company providing non-toxic solutions for protective hairstyles.
The brand was launched in 2016 by Tiffini Gatlin, who was named one of Ulta Beauty’s MUSE 100 honorees. The company was also recognized by the Google for Startups Black Founders Fund, which brought a $100,000 investment in her business.
Now, the company has made history with the launch of a collection on home shopping channel QVC — a first for a Black-owned faux hair designer.
“I wanted to design a wig for women who don’t wear wigs,” explained Gatlin in an interview with AfroTech. “Wigs can be intimidating and the wig I’m launching on QVC is a pre-tied turban wig so there is no lace cutting or gluing.”
While Gatlin has already experienced some impressive milestones, this latest victory opens a big door for her company and will allow her to reach a new audience of millions.
“I’m so overwhelmed with emotion and I can’t thank you all enough for tuning in early this morning,” said Gatlin in an Instagram post.
With recent studies warning of the potential dangers from toxins found in black hair care products, the community is always on the hunt for safe and healthy products.
Latched and Hooked focuses on creating premium synthetic hair extensions that offer a stress- and toxin- free option for those who want protective styles.
The Latched and Hooked website is easy to navigate and even helps customers find a stylist near them. The brand’s YouTube channel offers a visual aide for those who wanting to understand how to properly install the product.
“I hope this moment will inspire my fellow Black woman founders to persist in the face of adversities and if you define a problem and you are passionate about solving it, don’t seek validation, solve the problem and the rest will come,” said Gatlin.
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