The official Super Bowl LIII volunteer uniforms have been revealed. Here's a look at what the 10,000 volunteers will be sporting during Super Bowl week as they play an important role as recognizable ambassadors of safety and hospitality.
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With less than 100 days to go, the Atlanta Super Bowl Host Committee celebrated its official volunteer team with a kickoff rally Sunday at Mercedes-Benz Stadium.
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The Super Bowl Host Committee had selected The Icebox, An Atlanta apparel and merchandise agency,to
provide 10,000 Super Bowl volunteers with uniforms.
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The Icebox demonstrated “vast creativity and ability to deliver unique, quality products within a relatively short timeline,” Lee Hendrickson, vice president of community engagement and volunteer programs for the committee, said in a statement.
A piece of the uniform collection will be fabric made from recycled plastic water bottles collected from Mercedes-Benz Stadium and Hartsfield-Jackson Atlanta International Airport. Volunteers will receive six components as part of his or her uniform.
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Icebox CEO and co-founder, Jordy Gamson, said the uniforms were “designed with a high attention to detail and craftsmanship, but with the understanding that they need to stand out as a recognizable symbol of Atlanta.”
- Becca J. G. Godwin contributed to this article.
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