The new Sephora location at Ponce City Market unveiled their new 4,064 square foot, free-standing store to patrons who were greeted by associates dancing and smiling to upbeat music.
"I was on my way back from West Elm when I noticed the store. It's a nice store with a great location," said male customer Olin Dawson. "Seemed quite busy. I've been in other Sephora locations from time to time, and on occasion end up getting random things. "
There are more than 380 Sephora stores in North America. Store director Kelly Lester took the time to explain why the new Sephora location is an exciting new addition to the current Ponce City Market retail landscape.
Q: What is the major difference between Sephora and other beauty store retailers?
A: As an innovative destination that transforms beauty, Sephora revolutionized the global beauty industry with our unique retail concept. By this I mean our unrivaled assortment of classic, cult and emerging brands, our distinctive store design and open-sell philosophy, and the beauty expertise of our talented consultants.
Q: Why was the Ponce City Market location picked as the new location?
A: There is a lot of opportunity in the Atlanta beauty market. Having received client requests for additional stores in this area, we believe that the consumer demand for Sephora in the Atlanta area is strong and we're excited to expand our presence here. Ponce City Market is our new beauty playground in Atlanta, and has been designed to be a place for everyone to "beauty together." We are so excited to be a part of this vibrant community hub that offers such a unique range of experiences for its visitors.
Q: Are there going to be any ongoing sales and discounts for customers beyond your grand opening deals?
A: Beyond grand opening weekend, clients can pop in for a variety of services with our beauty consultants including complimentary Mini Makeovers at the Beauty Studio, a skincare consultation or mini facial, which are offered for free for all Sephora Beauty Insiders. And if customers are not yet a Beauty Insider, it's no problem, it's free to join in store or at Sephora.com. As a Beauty Insider at any level, you're also eligible to receive a special gift from Marc Jacobs Beauty or a skincare gift from Fresh!
Q: What are your latest additions to the products/services you offer?
A: The new Sephora Ponce City Market is home to 13,000 products from more than 200 brands, including Sephora's own collection of makeup, skincare, tools and accessories, Sephora Collection. The store offers makeup and nail lines such as Bite Beauty, Black Up, FORMULA X, Kat Von D Beauty and Marc Jacobs Beauty; innovative skincare lines like Fresh and Ole Henriksen, fragrance offerings from Atelier Cologne and Stella McCartney, and specialty hair care lines like Bumble and bumble, DevaCurl, Madam C.J. Walker and Qhemet.
Each time you walk in to a Sephora, we not only want you to find that just-right product, but also walk away feeling confident in how to use it. Sephora offers everything from complimentary, 15-minute Mini Makeovers and our brand new Mini Facials, to full-service custom makeovers and group Beauty Classes. Head to Sephora.com to find a full list of our services and sign up for one at your local Sephora today.
Sephora also has the tools and technology to customize your beauty routine. With the help of our experts, find your scientifically precise foundation and concealer match and best paired lip colors for your skin tone, using the SEPHORA + PANTONE COLOR IQ. Find your new signature scent with our intelligent Fragrance IQ technology, offering the most personalized recommendations based on your scent preferences, and let one of our skincare experts guide you through the Skincare IQ quiz for your custom skincare picks and recommendations.
Q: What do you want your customers to say about Sephora after they patronize your business?
A: At Sephora, we want our clients to feel confident and excited to try or learn something new. We strive to fuse hands-on service and technology to give our clients a new and unique experience that will teach and inspire, while allowing them to play with beauty and have fun.
Sephora Ponce City Market is located at 650 North Avenue, Atlanta. 404-532-1591.
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