Taco Bell may have taken the Mexican Pizza and other beloved items off its menu, but at least they hooked it up with a new taco-a-day subscription program.
The subscription, called Taco Lover’s Pass, launched on Thursday. It can be purchased on the Taco Bell app through its rewards program.
Once purchased, customers can order one taco — a crunchy taco, soft taco, spicy potato soft taco, Doritos Locos taco or the supreme version of any of those — every day for 30 days straight.
The pass costs around $10 a month, depending on the location.
In September 2021, Taco Bell tested the program in Tucson, Arizona, CNN reported. The chain experimented with a price range of $5 to $10 and said in a statement that its rewards program grew by 20 percent. To no surprise, the Doritos Locos Tacos Supreme was the most redeemed.
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