Georgia-based fast-food giant Chick-fil-A announced the launch of a limited-edition collection of sauce-themed merchandise last week. Now, the company has also revealed that two new sauces — barbecue and sweet & spicy sriracha — will be sold at retailers nationwide in honor of the big announcement.
“At Chick-fil-A, we love that our guests have such passion for sauces,” Sara Storck, senior director of brand strategy, said in a press release. “We wanted to create a way for fans to celebrate their favorite sauce flavors in style – beyond the restaurant. With signature sauce color palettes, the new merchandise line offers all the sauce, without the spill – featuring everything from sauce drip t-shirts to accessories inspired by each flavor. Plus, guests have even more opportunities to enjoy their favorite sauce at home this spring with two new Bottled Sauce options coming to grocery and retail.”
Chick-fil-A’s new sauce-themed product line is available on the company’s e-commerce website. The collection features 11 clothing items and several accessories, including a tote bag, bucket and trucker hats, sneakers, a crewneck sweatshirt, pocket tee, water bottle, watch, socks, shoelaces and an enamel pin. A key chain is also being exclusively sold at participating restaurants across the country as part of the product line. The items range from $6 to $80 and are available in seven different colors, each representative of Chick-fil-A’s different sauces.
Chick-fil-A’s two new retail sauce options will join a short list of culinary products available from the Georgia-based fast-food chain.
“Extending the sauce celebration further, Chick-fil-A fans can dip into more sauce flavors in the comfort of their own home,” the company said in a press release. “Chick-fil-A is launching 16 fluid ounce bottles of Barbeque Sauce and Sweet & Spicy Sriracha Sauce in participating grocery, Walmart and Target retailers nationwide. These two sauces expand the brand’s retail lineup by joining Chick-fil-A® Sauce and Polynesian Sauce, which launched nationally in October 2020.”
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