Who owns the Krispy Kreme that burned? Iconic Atlanta doughnut shop destroyed

A fast-moving fire broke out at the iconic Midtown Krispy Kreme about 1 a.m., and it didn’t take Atlantans long to react on social media.

Cellphone videos taken by neighbors and spectators showed flames shooting into the sky above the shop, which was purchased by NBA Hall of Famer Shaquille O’Neal in 2016, Chelsea Prince reported early this morning. O’Neal has not commented on the fire Wednesday morning.

ExploreIconic Krispy Kreme in Midtown gutted by fire overnight

Six years ago, introducing my girl to the Krispy Kreme doughnut-making machinery on Ponce. pic.twitter.com/6EoSUAQC8E
— Pete Corson (@petecorson) February 10, 2021

RIP Ponce Krispy Kreme. I will miss you, and your hot doughnuts now sign. Whenever I went back to Atlanta, you made me feel like I had never left.
— Rev. Dr. Emily C. Heath (@emilycheath) February 10, 2021

i woke up to 3 separate texts about the krispy kreme burning what does that say about me
— dj emo (@lilstrawbebbie) February 10, 2021

This breaks my heart. This was my Krispy Kreme and I loved it so much. https://t.co/1PuzmQ2I5b
— Jessica Redding (@JessicadRedding) February 10, 2021

THE PONCE KRISPY KREME, Y'ALL pic.twitter.com/O26ahLklOH
— Rykie Belles💗💜💙 (@withaYKIE) February 10, 2021

Noooo the Krispy Kreme on Ponce burned down! pic.twitter.com/u1vh7KXOtq
— tracy woodard (@tracykwoodard) February 10, 2021

This particular krispy kreme played a formative role in my young adult years. Thoughts and prayers.
— Cliffident (@CtheDiff) February 10, 2021

Not the Krispy Kreme. Somebody call Shaq and tell him to get his doughnut shop fixed ASAP
— IG: JohnnyFantaztic (@JohnnyFantaztic) February 10, 2021

This isn’t what the Krispy Kreme gods intended with a “hot now” sign :(

(And with the amount of times I’ve been there you’d think I could remember their tag line) https://t.co/4Lp24lyhlh pic.twitter.com/mbAheNRRbm
— stephen fowler (@stphnfwlr) February 10, 2021

That neon sign is how I directed people to my very first apartment in the city, on Argonne. It’s also where I waited for a tow truck for 5 hours in full belly dance makeup with @ktmriley. Everyone has a Ponce Krispy Kreme story. https://t.co/9SNgZq4mHl
— Katie Lambert (@KatieELambert) February 10, 2021

@AtlantaEagle There was nothing like a fresh Krispy Kreme after a night at the Eagle. This will be missed. https://t.co/mGJ1AvkWWv
— Dogmama (@Tammy22118688) February 10, 2021

That Krispy Kreme burning down hurt fr. Been going there since I was a kid ☹️
— Colt45 & 2 ZigZags (@___pops) February 10, 2021

RIP Shaq's midtown Krispy Kreme https://t.co/SYW2NunzxD
— CatoTN (@CatoTN) February 10, 2021

About the Author

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Nancy Clanton

Nancy Clanton is lead editor for revenue content, but also writes stories about health, travel, events and entertainment. She also coordinates coverage of Pulse, The Atlanta Journal-Constitution's digital magazine for nurses in the Southeast. A native of Knoxville and graduate of the University of Tennessee, she has worked at the AJC for 23 years.

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Atlanta reacts to gutting of iconic Midtown Krispy Kreme