A fast-moving fire broke out at the iconic Midtown Krispy Kreme about 1 a.m., and it didn’t take Atlantans long to react on social media.

Cellphone videos taken by neighbors and spectators showed flames shooting into the sky above the shop, which was purchased by NBA Hall of Famer Shaquille O’Neal in 2016, Chelsea Prince reported early this morning. O’Neal has not commented on the fire Wednesday morning.

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Stacey Abrams speaks at a rally for Vice President Kamala Harris at Georgia State University’s convocation center in Atlanta on Tuesday, July 30, 2024. Abrams is at the center of speculation over whether she will mount a third campaign for governor. (Hyosub Shin/AJC)

Credit: Hyosub Shin/AJC