The Yumbo was introduced in 1968 by Burger King and lasted eight years on the menu.
The decision was "100% driven by the passion of our guests," North America Chief marketing officer Eric Hirschhorn told Business Insider. "It got to point where it's one of those things we can no longer ignore," he added.
Bloomberg says the nostalgia will continue when the King rolls the new/old offering out. Instead of websites or Facebook "Likes" fans will need to call 1-844-BK-YUMBO to profess their love for the sandwich.
You can get your Yumbo for $3.69 or as part of the BK two for $5 menu.
About the Author
Keep Reading
The Latest
