Lady Gaga Fame fragrance launch event

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Lady Gaga Fame fragrance launch event

Singer Lady Gaga arrives at a "Lady Gaga Fame" fragrance launch event at the Guggenheim Museum on Thursday, Sept. 13, 2012 in New York.

Gaga launched her fragrance in a typically flamboyant style — by getting a tattoo while inside a giant perfume bottle.

Inside the bottle, Gaga lounged in a sparkly top, black skirt and red wig, applying make-up and playing on an iPad. She stripped to her lingerie, took off her wig and began receiving a tattoo of the back of her neck.

The Grammy-winning singer released her multiplatinum debut, "The Fame," in 2008. That was followed by the platinum-selling albums "The Fame EP" and last year's "Born This Way."

Television personality Paris Hilton joined several other celebrities at the event, including Lindsay Lohan, who arrived late.

Yoko Ono waves to fans.

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Singer Lady Gaga arrives at a "Lady Gaga Fame" fragrance launch event at the Guggenheim Museum on Thursday, Sept. 13, 2012 in New York.

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