Cardi B has been outspoken about her thoughts surrounding the coronavirus pandemic, but now she’s speaking out about supporting people struggling amid the outbreak.
The metro Atlanta resident took to Instagram on April 8 to announce plans to donate $1,000 per hour to families affected by the coronavirus. Cardi B is partnering with Fashion Nova Cares for the initiative, which will run through May 20.
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“What’s up my beautiful fans,” the one-time “Love and Hip-Hop: New York” star said in a video. “So let me tell you something, I’ve been getting a lot of DMs of people in need and me and Fashion Nova, we came up with a way that we are going to give out $1,000 an hour for the next 42 days.”
Cardi B, whose given name is Belcalis Marlenis Almanzar, has launched two clothing lines with Fashion Nova since 2018. She added in the video that she and the retailer’s charity arm are “are so thankful that you guys have been supporting us for so long. It’s time for us to support you guys back.”
She also assured fans that the money will help people in need.
“You know how sometimes you give to charity and you wonder like ‘hmm, is it really going to the people?’” she said in the video. “Well, we gonna make sure it’s going to the people.”
To enter, fans in need can visit fashionnova.com/cares to enter their email, phone number and, if they choose, their Instagram handle. They can also share their personal inspiration story.
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Each day of the program, Fashion Nova Cares will choose 24 people. Then, Fashion Nova will distribute individual checks in the amount of $1,000, according to a press release.
“People are struggling to pay rent, buy food, medicine and other essentials for themselves and their families. We all feel compassion and concern for those affected by the Coronavirus,” Richard Saghian, founder and CEO of Fashion Nova, said in a statement. “Fashion Nova Cares with Cardi B will provide people with necessary relief to help them get through this crisis. As a community-driven brand, we are inspired by the kindness and generosity of others and we wanted to do our part to help those in need.”
Saghian added that the initiative “will continue beyond the current challenges of Covid-19 with additional endeavors and programs that will further help make a positive impact in people's lives.”
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