Wendy's is launching new "natural-cut" fries with sea salt, marking the first redesign of the company's fries in its 41-year history. The brand, part of Atlanta-based Wendy's/Arby's Group, said it wanted to give fry aficionados a hotter, crispier product with an enhanced potato flavor and texture.
The new fries are sliced "natural-style" with the skin on, then cooked in oil with 0 grams of trans fat per serving and finished with a dusting of sea salt. They will be priced the same as the current French fries.
The fries spent several months in the company's research and development labs, and were test-marketed in three cities across the U.S.
"A year ago, Wendy's launched its Real brand position that is the foundation of our company -- real products with authentic, high integrity ingredients, fresh preparation and exciting tastes and flavors for every main food item we serve," said Ken Calwell, Wendy's chief marketing officer. "We challenged ourselves to translate this brand promise into even better French fries."
About the Author
Keep Reading
The Latest
Featured
