Top economic development officials, Gov. Nathan Deal and Atlanta Mayor Kasim Reed will hold a news conference on Wednesday in downtown Atlanta for jobs expansion announcement by financial technology firm InComm.

InComm is planning to add more than 200 workers in the region, in an expansion that could ultimately grow larger, a person with knowledge of the situation said Monday.

InComm makes and operates gift card programs for major retailers and brands. It also operates prepaid wireless programs and reloadable debit cards.

The company has more than 1,800 workers worldwide and does work for more than 500 brands.

Financial technology is one of the state’s top economic development priorities: both to retain the jobs that are already here and to grow the sector.

More than two-thirds of all U.S. credit, debit and gift card payments are processed through Georgia companies, and about 70 payments processing companies generating $30 billion in annual revenue are either based in the state or havesubstantial operations here, according to data from the American Transaction Processors Coalition.

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