Guess which is currently on the menu (and has been for years) at The Varsity, Atlanta’s iconic chili dog palace:
— Fish fillet sandwich
— Barbecue
— Garden salad
Answer: Garden salad. Even regular diners I talked to were surprised and befuddled when I pointed out my discovery. The Varsity, after all, has survived 86 years offering a menu focused primarily on greasy fare like chili dogs, burgers, onion rings and fries, even as some rivals have expanded into lighter fare.
But don’t expect a dramatic shift in the menu to be part of the changes, said Gordon Muir, The Varsity’s president and grandson of founder Frank Gordy. Muir said they might add a salad or two and delve into more seasonal items.
What has grabbed more of his focus is how and where to develop more restaurants. Check out what Muir and a brother-in-law are aiming for, in my latest Unofficial Business column on myajc.com.
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