Business

Subway unveils new logo for first time in 15 years

By Cox Media Group National Content Desk
Aug 5, 2016

Sandwich chain Subway has revealed its first logo design change since 2001.

The new logo is more minimalist in design, according to Business Insider, and features a refreshed color scheme. A Subway spokesperson told CNBC that the choice of "the vibrant color palette of the mid '60s" is a nod to when the chain was founded.

Explore>> Read more trending stories 

The signature arrows remain in the new logo.

The new logo will debut in television ads during the Olympics and will roll out to all Subway stores in 2017.

A Business Insider staffer commented that the new logo resembles waste management logos.

About the Author

Cox Media Group National Content Desk
More Stories

Keep Reading

Waffle House is making changes to its prices due to the nationwide rise in the cost of eggs.

Credit: Savannah Sicurella

Waffle House places surcharge on eggs as bird flu fallout hits consumers, businesses

Waffle House has placed a 50 cent surcharge on every egg, according to signage posted inside of the restaurant.

Hydrogen-powered trucks are now in Georgia. A planned $33M station will fuel them

North Carolina-based HydroFleet said it will invest nearly $33 million to build a hydrogen production and fueling station in the Savannah suburb of Pooler.

‘Definitely disrupting businesses’: Georgia whipsawed by Trump trade fights

Threatened tariffs roiled markets Monday and sent businesses in Georgia scrambling, with the potential for renewed tensions in four weeks.

The Latest

HydroFleet is investing $33 million in Pooler to build a hydrogen production and fueling station for heavy-duty trucks. (Courtesy of Savannah Economic Development Authority and HydroFleet)

Credit: Courtesy Savannah Economic Development Authority and HydroFleet

Hydrogen-powered trucks are now in Georgia. A planned $33M station will fuel them

Waffle House places surcharge on eggs as bird flu fallout hits consumers, businesses

Netflix’s venture into livestreaming visits State Farm Arena with WWE’s ‘Raw’

Featured

An email circulating through Georgia Tech told students and faculty to delete DEI terms from the school's website, but administrators said the email contained "misinformation." (Miguel Martinez/AJC 2024)

Credit: Miguel Martinez-Jimenez

Email containing ‘misinformation’ raises DEI concerns at Georgia Tech

Ex-Georgia Bulldog Jalen Carter on fatal crash: ‘I’m sorry for everything that happened’

Jalen Carter was considered the most talented player in the 2023 NFL draft, but the accident clouded his draft status. He was taken with the ninth overall pick by the Eagles.

Election skeptic chosen for job as Georgia election investigator

The State Election Board is hiring a new investigator who has previously expressed skepticism about fraud in the 2020 election.