Atlanta Esports Ventures has announced the name of the  local team: Atlanta Reign.

“We are excited to finally unveil the Atlanta Reign,” said Paul Hamilton, president and CEO of Atlanta Esports Ventures. “We want to engage directly with Atlanta’s passionate esports community and the city as a whole.”

The Reign joins the Overwatch League as one of eight new franchises  following the league's widely-successful inaugural season

The team’s official colors are light gray, red, and charcoal gray. The team logo features a red phoenix rising within a royal crest.

The Atlanta Reign is owned by Atlanta Esports Ventures, a partnership between Cox Enterprises and Province, Inc. created in 2018. Cox is the parent company of The Atlanta Journal-Constitution and Channel 2 Action News.

“Above all, we are looking forward to seeing what this team can accomplish,” said Hamilton. “We are building a strong organization with a singular focus on winning long term.”

The Overwatch League is an international esports league with teams originating from Boston to Shanghai. The teams compete against each other playing the popular first-person-shooter video game Overwatch.

The 2019 Overwatch League season kicks off on Feb. 14, 2019. For more information on the Overwatch League, visit www.overwatchleague.com.